Recreating a little bit of an homage to Ridley Scott’s iconic Hovis commercial with Carl was great fun (what a nice bloke!). Obviously the hill wasn’t hard to find but getting permission, sorting traffic control and getting all the gear in and out was. That said, the original advert was a massive feat of engineering with numerous grips pulling the camera up and down track they had built. Fortunately we didn’t have to do that and with an electric bike, Carl didn’t have to peddle that hard either.
Director: Mark Slade
Prod Co: Propellornet
Production Services: Luke Jackson